WRITE ON!

Event identity for Wix's UX Writers Enrichment Week — "WRITE ON!" — a training program focused on knowledge sharing, professional growth, and community within the UX writing team. The event brought together UX writers for sessions around tools, methodologies, best practices, and live storytelling. The visual language was built around the program name, "Write On!" — a playful nod to the "Right on!" spirit of 70s counterculture — combining UX writing culture with a bold, optimistic, 70s-inspired aesthetic. My role was to develop the event identity and adapt it across digital and printed communication, event materials, and merch. Deliverables included: logo, visual language, printed and digital materials, and merch.