Vulytsia (Вулиця)

Event identity for Wix Ukraine's "Vulytsia" summer gathering in Kyiv. Inspired by vulytsia — a traditional Ukrainian form of outdoor summer gathering — the project reimagined folk rituals, handmade decor, and summer village atmosphere as a contemporary event with a charitable purpose. My role was to develop the event identity and adapt it across digital, printed, and spatial touchpoints, creating a cohesive visual world for communication, navigation, activities, and on-site atmosphere. Deliverables included: logo, visual language, motion design, printed and digital materials, and merch.