Wix Engineering Conference 2024

For the 2024 Wix Engineering Conference, the creative direction was built around the world of cinema and Hollywood premieres. The goal was to move away from the expected visual language of tech conferences and create an identity that felt more like a cinematic event — bold, dramatic, entertaining, and memorable. The visual language translated the atmosphere of film posters, premiere nights, stage lights, and movie-title graphics into a conference identity. My role was to design the visual language for the conference, developing a flexible event identity across digital communication, the website, stage content, printed materials, venue design, and other touchpoints. Deliverables included: printed and digital communication assets, website, venue design — including entrance, booths, navigation, photo zone, game zone, and merch.