Winetival

Event identity for Wix Kraków’s “Winetival” — a late-summer gathering held at a vineyard near Krakow. The event was created to bring the local team together in a relaxed setting shaped by wine, food, music, and the atmosphere of the harvest season. The visual direction combined the warmth and elegance of vineyard culture with playful, slightly surreal imagery. A series of naïve, hand-drawn illustrations — featuring dancing grapes, walking tables, wine glasses, bottles, and other wine-inspired characters — formed a flexible visual language with deliberately uneven black linework and a spontaneous, handmade feel. My role was to develop the event identity and translate it into a cohesive visual communication system — shaping how the event appeared across digital announcements, printed materials, venue navigation, and decorative elements. Deliverables included: key visual, visual language, event announcements, internal communication assets, and other materials for the venue.