Vulytsia (Вулиця)

Vulytsia is a summer event identity created for the Wix Ukraine & Poland teams.
Inspired by vulytsia — a traditional Ukrainian form of outdoor gatherings — the project reimagined folk rituals, handmade decor, and summer village atmosphere as a contemporary Wix event with a charitable purpose.
The identity included digital announcements, posters, signage, wayfinding, menus, donation QR signs, branded objects, spatial decor, photo zones, workshop areas, and swag.
The result was a festive visual world that turned the event into a shared summer gathering.