Visual identity and art direction for an internal engineering conference.

For the 2024 Wix Engineering Conference, the creative direction was built around the world of cinema and Hollywood premieres. The goal was to move away from the expected visual language of tech conferences and create an identity that felt more like a cinematic event — bold, dramatic, entertaining, and memorable.

The visual system translated the atmosphere of film posters, premiere nights, stage lights, and movie-title graphics into a flexible event identity. It was designed to work across digital announcements, agenda assets, speaker visuals, stage screens, printed materials, on-site branding, and internal communication.

The result was a conference experience that celebrated engineering culture through the language of cinema — positioning speakers, teams, and ideas as the protagonists of the event.